{"id":110,"date":"2025-05-28T18:30:36","date_gmt":"2025-05-28T09:30:36","guid":{"rendered":"https:\/\/tcb-grp.com\/en\/?page_id=110"},"modified":"2025-10-24T11:50:02","modified_gmt":"2025-10-24T02:50:02","slug":"medical_ad_guideline","status":"publish","type":"page","link":"https:\/\/tcb-grp.com\/en\/medical_ad_guideline","title":{"rendered":"Medical Advertising Guidelines"},"content":{"rendered":"
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\r\n Medical Advertising Guidelines<\/span>\r\n <\/h1>\r\n <\/div>\r\n
\r\n \"Medical\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n
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At TCB Tokyo Central Beauty Clinic, we comply with the “Medical Advertising Guidelines” enforced on June 1, 2018, and we are continuously reviewing and improving our website based on the following two points:<\/p>\r\n

\u2460Removal of patient testimonials<\/p>\r\n

\u2461Inclusion of information such as procedure details, potential risks, and pricing when publishing before-and-after photos<\/p>\r\n

We apologize for any inconvenience this may cause and kindly ask for your understanding.<\/p>\r\n\r\n

What Are the Medical Advertising Guidelines<\/h2>\r\n

The Medical Advertising Guidelines are regulations established by the Ministry of Health, Labour and Welfare of Japan to govern the advertising of medical institutions.
A wide range of media is subject to regulation once it is recognized as “advertising,” including websites, blogs, and brochures. The purpose of these guidelines is to ensure that objective and accurate information is conveyed to the public.<\/p>\r\n\r\n

Excerpt from the Medical Advertising Guidelines (Original Text)<\/h2>\r\n

The information obtained by the TCB Group for the purposes specified in [Purpose of Use] includes the following (collectively referred to as “Collected Information” in items \u2460 through \u2462 below):<\/p>\r\n\r\n

Section 1: Purpose of Advertising Regulations<\/p>\r\n

1.Amendment to the Medical Care Act<\/p>\r\n

Regarding websites and other online platforms of medical institutions, restricting the scope of allowable advertising content in the same way as other advertising media may hinder the smooth provision of detailed information about medical services, which patients seek. Therefore, under certain conditions, the restrictions on allowable advertising content are relaxed.<\/p>\r\n

2.Basic Principles<\/p>\r\n

(2) Fundamental Concepts of Prohibited Advertising<\/p>\r\n